Your organization uses channel partners as a key component of your revenue strategy.  Partners are secured through relationships developed at events, trade shows and in other personal interactions. However, technology should also be a critical channel strategy so you can reinforce your message and nurture those relationships long after the event or trade show is behind you.  Portal technology empowers your partners to understand your value proposition, products & services, the type of customer you want partners to pursue, and how to sell effectively on your behalf.